Nokia X to capitalise on growing affordable smartphone segment

Tags: News
Nokia has launched the X-family range of phones to capitalise on the growing affordable smart phone segment, a top company official said today.

"The affordable smartphone segment which was 16 million units in 2012 grew to 44 million units in 2014. This market as been growing faster. Nokia addressed it through Asha and Lumia range of phones," Nokia India Director (Marketing) Viral Oza told reporters here.

"To capitalise on that potential in the affordable smartphone segment, we are adding the X family," he said after unveiling the new X range of mobile phone that runs Android applications.

Noting that 500 new mobile applications are added every day, he said, sales of Lumia range of phones is growing year-on-year and India was the number one market for its Lumia 520 model phone.

The Nokia X range of phones offers a mix of Nokia and Microsoft services, he said, adding the Asha range of phones was a platform for first time users in smartphone category.

To a query, he said the affordable smartphone segment was in the price bracket of Rs 7,000-12,000.

Nokia X model is priced at Rs 8,599 and runs Android applications.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • If the first 17 editions of Saarc were tragedies, Kathmandu was a sham

    Rarely has a regional grouping such as the South Asian Association of Regional Cooperation (Saarc) promised so much and delivered so little.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Varun Dutt

By the power of wind, let there be light

In India, the development of wind power began in the ...

Zehra Naqvi

Being unrealistic can be good for you

Depression is a term that most people use very casually ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture