Nokia X to capitalise on growing affordable smartphone segment

Tags: News
Nokia has launched the X-family range of phones to capitalise on the growing affordable smart phone segment, a top company official said today.

"The affordable smartphone segment which was 16 million units in 2012 grew to 44 million units in 2014. This market as been growing faster. Nokia addressed it through Asha and Lumia range of phones," Nokia India Director (Marketing) Viral Oza told reporters here.

"To capitalise on that potential in the affordable smartphone segment, we are adding the X family," he said after unveiling the new X range of mobile phone that runs Android applications.

Noting that 500 new mobile applications are added every day, he said, sales of Lumia range of phones is growing year-on-year and India was the number one market for its Lumia 520 model phone.

The Nokia X range of phones offers a mix of Nokia and Microsoft services, he said, adding the Asha range of phones was a platform for first time users in smartphone category.

To a query, he said the affordable smartphone segment was in the price bracket of Rs 7,000-12,000.

Nokia X model is priced at Rs 8,599 and runs Android applications.

EDITORIAL OF THE DAY

  • Mergers apart, Sebi must also allow fund houses to offer diverse products

    The Securities and Exchange Board of India’s (Sebi’s) reported push for merger of open-ended mutual fund schemes is a logical step, as there is li

FC NEWSLETTER

Stay informed on our latest news!

TODAY'S COLUMNS

Arun Nigavekar

Can Hefa actually become a reality?

The ministry of human resource development (MHRD) is actively wo­rking ...

Rajgopal Nidamboor

Creativity is that divine luminosity

Creativity or ingenuity, isn’t a licence limited to ‘functioning’ minds ...

Dharmendra Khandal

No one's getting rich overnight by poaching

We often read in newspapers that tiger skin worth Rs ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture