Nokia X to capitalise on growing affordable smartphone segment

Tags: News
Nokia has launched the X-family range of phones to capitalise on the growing affordable smart phone segment, a top company official said today.

"The affordable smartphone segment which was 16 million units in 2012 grew to 44 million units in 2014. This market as been growing faster. Nokia addressed it through Asha and Lumia range of phones," Nokia India Director (Marketing) Viral Oza told reporters here.

"To capitalise on that potential in the affordable smartphone segment, we are adding the X family," he said after unveiling the new X range of mobile phone that runs Android applications.

Noting that 500 new mobile applications are added every day, he said, sales of Lumia range of phones is growing year-on-year and India was the number one market for its Lumia 520 model phone.

The Nokia X range of phones offers a mix of Nokia and Microsoft services, he said, adding the Asha range of phones was a platform for first time users in smartphone category.

To a query, he said the affordable smartphone segment was in the price bracket of Rs 7,000-12,000.

Nokia X model is priced at Rs 8,599 and runs Android applications.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • India’s festivals teach us to share our wealth and joy

    India is an aporia in its own true sense.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Tushar Gandhi

Sustainable model for rural sanitation

Prime minister Narendra Modi has promised to build a toilet ...

Zehra Naqvi

How smells evoke strong memories

Remember that time when a passing fragrance transported you to ...

Dharmendra Khandal

Indian zoos need a fresh approach

Recently, when a man jumped in a tiger trench of ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture