Nokia India on Monday announced its tie up with Sify Technologies to deploy Nokia

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Tej, the firm’s supply chain management solution on mobile. Sify will integrate the product with its existing suite of solutions such as Forum and will customise it for individual customers.

Nokia Tej launched in April is a pay-per-use service available on Nokia handsets targeted at enterprises and small and medium customers. It takes care of order, distribution and sales management processes. The service comes at Rs 1,250 and an additional Rs 550 per user per month. Sify will charge a professional fee for customisation. The service can be integrated to any existing IT applications used at the customer end.

Since its commercial launch, over 50 customers across verticals including consumer durables, FMCG and pharma have signed up for the service to e-enable their sales force and distribution channels.

Given the cutthroat competition in the telecom segment, service providers are focusing on services such as business applications beyond voice offerings. “Our association with Sify will help us leverage their widespread distribution network. Sify also has a strong presence in the verticals relevant to us,” said Chand Malu, business head of Nokia Tej.