M&M targets bank employees with special scheme

Tags: News
Homegrown auto major Mahindra & Mahindra is wooing bank employees across India with a special scheme offering Rs 25,000 discount on purchase of its passenger vehicle.

The scheme is applicable to employees of all banks across the country and will be in effect for two months starting July till August 31, 2014, the company said in a statement.

Commenting on the scheme, Mahindra & Mahindra Chief Sales & Customer Care Officer, Automotive Division, Arun Malhotra said it is a way of acknowledging support and contributions made by bankers and providing a further fillip to the company's relationship with them going forward.

"Financiers are an integral part of the automotive business model since a majority of vehicle purchases are finance based in India," he added.

In a tough market, M&M has been struggling to keep sales growth momentum. Last month it had reported a marginal increase in total sales at 38,471 units as against 38,092 units in the same month last year.

Its domestic sales also rose marginally at 36,457 units last month as against 36,207 a year earlier.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Kerala, god’s own country, will always be free spirited

    Candy is dandy, but liquor is quicker,” the celebrated American poet Ogden Nash had once said famously.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Varun Dutt

<b>Riskfactor</b>:The over-the-top effect effect

The overconfidence effect is a bias in which someone’s subjective ...

Parvez Imam

The absoluteness in representations

When a representation replaces the original object or subject, a ...

Dharmendra Khandal

Religion and conservation must go hand in hand

In 1986, former president of WWF International, HRH Prince Philip, ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture