M&M targets bank employees with special scheme

Tags: News
Homegrown auto major Mahindra & Mahindra is wooing bank employees across India with a special scheme offering Rs 25,000 discount on purchase of its passenger vehicle.

The scheme is applicable to employees of all banks across the country and will be in effect for two months starting July till August 31, 2014, the company said in a statement.

Commenting on the scheme, Mahindra & Mahindra Chief Sales & Customer Care Officer, Automotive Division, Arun Malhotra said it is a way of acknowledging support and contributions made by bankers and providing a further fillip to the company's relationship with them going forward.

"Financiers are an integral part of the automotive business model since a majority of vehicle purchases are finance based in India," he added.

In a tough market, M&M has been struggling to keep sales growth momentum. Last month it had reported a marginal increase in total sales at 38,471 units as against 38,092 units in the same month last year.

Its domestic sales also rose marginally at 36,457 units last month as against 36,207 a year earlier.

EDITORIAL OF THE DAY

  • The government must no longer handhold state-owned banks

    Every year, successive finance ministers are compelled to top up capital levels in state-owned banks.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

BK Chaturvedi

Time to get our energies together

Energy needs of the economy are growing rapidly with rising ...

Kuruvilla Pandikattu SJ

Science & religion go hand in hand

A PJ Abdul Kalam (1931 –2015), the 11th president of ...

Dharmendra Khandal

Go spot a gecko

Iam sure you must have read about how a lizard ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture