Microsoft announces exclusive retail partnership with Amazon

Tags: News
Microsoft today announced the entire range of its Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.In beginning September 1.

The range will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles. Amazon.In also announced exclusive pre-orders for Xbox One beginning today.

Chakrapani Gollapali, Country General Manager - Consumer Channels Group, Microsoft Corporation India, said, "As a core pillar of our consumer strategy in India, we see tremendous opportunity in delivering our products and services to the ever-expanding natively digital audience."

"We believe this collaboration with Amazon gives us the platform to build scale at an unprecedented level for the gaming and entertainment category in India," he said.

He said this was the first time that they would be focusing on retailing their products through an 'online only' channel.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • India’s festivals teach us to share our wealth and joy

    India is an aporia in its own true sense.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Tushar Gandhi

Sustainable model for rural sanitation

Prime minister Narendra Modi has promised to build a toilet ...

Zehra Naqvi

How smells evoke strong memories

Remember that time when a passing fragrance transported you to ...

Dharmendra Khandal

Indian zoos need a fresh approach

Recently, when a man jumped in a tiger trench of ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture