Microsoft announces exclusive retail partnership with Amazon

Tags: News
Microsoft today announced the entire range of its Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.In beginning September 1.

The range will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles. Amazon.In also announced exclusive pre-orders for Xbox One beginning today.

Chakrapani Gollapali, Country General Manager - Consumer Channels Group, Microsoft Corporation India, said, "As a core pillar of our consumer strategy in India, we see tremendous opportunity in delivering our products and services to the ever-expanding natively digital audience."

"We believe this collaboration with Amazon gives us the platform to build scale at an unprecedented level for the gaming and entertainment category in India," he said.

He said this was the first time that they would be focusing on retailing their products through an 'online only' channel.

EDITORIAL OF THE DAY

  • Public sector banks need to be independent of govt ownership

    The RBI, in its financial stability report released last week, has flagged off concerns about the deteriorating asset quality of public sector banks.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Simon J Evenett

Will Germany be able to deliver?

The BRICS aren’t the only countries whose stature has grown ...

Rajgopal Nidamboor

Up the ante of your conscious existence

It sounds cryptic, but is not as complex as it ...

Gautam Gupta

The ‘fake’ issue needs to be taken seriously

E-commerce players are witnessing unbelievable growth globally. Competition is increasing ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture