Microsoft announces exclusive retail partnership with Amazon

Tags: News
Microsoft today announced the entire range of its Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.In beginning September 1.

The range will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles. Amazon.In also announced exclusive pre-orders for Xbox One beginning today.

Chakrapani Gollapali, Country General Manager - Consumer Channels Group, Microsoft Corporation India, said, "As a core pillar of our consumer strategy in India, we see tremendous opportunity in delivering our products and services to the ever-expanding natively digital audience."

"We believe this collaboration with Amazon gives us the platform to build scale at an unprecedented level for the gaming and entertainment category in India," he said.

He said this was the first time that they would be focusing on retailing their products through an 'online only' channel.

EDITORIAL OF THE DAY

  • The high-stakes battle called presidential election has hotted-up with Kovind

    The selection of Ram Nath Kovind as the Bharatiya Janata Party’s candidate for the presidential election is significant for more than one reason.

FC NEWSLETTER

Stay informed on our latest news!

TODAY'S COLUMNS

Sandeep Bamzai

Cut & Thrust: Don’t bear with looters

Truth has a mind of its own. It always emerges ...

Rajgopal Nidamboor

Think outside the box

Creativity is the proviso of being resourceful. It connotes something ...

Kuruvilla Pandikattu

Tech is but a tool, digital era or not

Does our digital world make us make happier? We ...