German luxury car maker Mercedes Benz on Thursday launched an advanced version of its flagship sedan C-Class in India, priced between Rs 29.75 lakh and Rs 32.30 lakh (ex-showroom, Delhi).

The company is also planning to introduce 3-4 new products, comprising upgrades and new variants of the existing models, within the next two months in India.

“The C-Class is our flagship and we are the market leader in this segment. The new C-Class will further strengthen our position in the market,” Mercedes-Benz India director (sales and marketing) Debashis Mitra said.

The company is looking to sell 250-300 units of the new C-Class against about 200 units of the outgoing version, he added.

The C-Class is the cheapest model from the company’s stable and the old model was priced at Rs 29.75 lakh-Rs 32.80 lakh (ex-showroom, Delhi). The car is sold in both petrol and diesel options, and it contributes 40-45 per cent of the firm’s total sales in India.

During January-July period this year, Mercedes Benz India has sold a total of 3,991 units, of which C-Class recorded sales of 1,639 units.

“We are mainly targeting the youth in the age group of 25-30 years for the new car and to attract them, we have added many advanced technical features in the car,” Mitra said.

Asked about future products, he said the company had a plan to introduce 5-6 new products, including upgrades and new versions during July-October period this year.

“We will launch 3-4 more products in the next two months,” Mitra said without sharing details.