Making big business out of green cover

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Collecting exotic and unique plants and trees was his hobby. On business trips, he would use his free time to see around for different varieties of trees and would later import them and plant them in his garden.

Later on realising people’s interest in trees, he turned his hobby into a business, which is clocking over Rs 20 crore revenue.

“There is a huge demand for trees. While selecting a house people exercise a lot of care. But when it came to landscaping their houses, they depended on nurseries to supply the saplings, which would take considerable time to grow into trees. This is where I saw an opportunity. We supply fully grown trees to the discernible clients,” said Ramdev Rao, managing director of Unique Trees.

Rao has two other business segment – Inflatables and Aesthetics – which account for about Rs 50 crore and Rs 10 crore revenues, respectively.

The trees are imported from the US, Italy, Spain, Netherlands, Mexico, Argentina, Uruguay, Australia and other countries.

They come in various sizes – from 6 to 30 feet. The company, which deals in palm, olive and others trees, has the necessary logistic systems and technology to transport and plant the fully grown trees at client’s locations. These trees could cost between Rs 5,000 and Rs 12 lakh, he said and added many people spend from Rs 10,000 to Rs 2.5 crore for decking up the houses with green cover.

Once a tree is imported to Hyderabad, they are kept in a quarantine facility, the first such facility created in the private sector, he said. The trees are subject to tests by the agriculture department before being allowed to be sold.

krishnamohan@mydigitalfc.com

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