Mahindra 2 Wheelers ramps up production of Centuro

Tags: News
Mahindra Two Wheelers, which has received four international patents for its four indigenously developed technologies, is ramping up production capacity to meet increasing demand for its new single model motorcycle Centuro.

“The four international patents for our four indigenously developed technologies with unique features to meet the evolving needs of global two wheeler users will boost our sales both in the domestic and international markets,” Viren Popli, executive vice president at Mahindra Two Wheelers told Financial Chronicle.

The four innovations for which patents were received by the Mumbai-based company are the fuel gauge system, the automatic ignition cut-off, the distance to empty fuel system, and the engine immobilizer system.

“These technologies are incorporated into the current and future range of Mahindra Two Wheelers’ products,” Popli said.

He said the all new 110 cc Centuro motorcycle launched last July was designed entirely in-house at the company’s world class, state-of-the-art R&D centre in Pune.

“The fully loaded Centuro priced at Rs 46,500 at New Delhi showrooms already features the internationally patented fuel gauge system, distance to empty system and engine immobilizer system,” Popli said. He said these features are pioneering, never seen before features in motorcycles.

“With our in-house technologies getting international patents, we are reaffirming our commitment to offer best-in-class technology and innovative products to meet customers unmet needs,” Popli said.

He said Mahindra’s indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine fitted in the Centuro allows it to respond smartly to the need for muscle by, delivering a power output of 8.5 BHP @ 7500 RPM, 8.5 Nm of peak torque @ 5500 rpm. He said gives a mileage of 85 km per litre as certified by Automotive Research Association of India (ARAI).

The company reported sales of 24,245 units during November 2013, a growth of 126 per cent. Domestic volumes stood at 23,831 units, a growth of 136 per cent over the previous year.

“Bulk of the sales is driven by Centuro at an average of 20,000 units per month,” Popli said. He said at present the company had received a firm booking order of over 20,000 units of Centuro with a down payment of Rs 2,500 per bike.

“We have brought down the waiting period of around six weeks to three-four weeks. We will reduce the waiting period further after we complete the ramping up of production from 1,200 units a day to about 1,700 – 1,800 units a day over the next three-four months,” Popli said.

He said since three months the company was also exporting 1,000 – 2,000 units of Centuro bikes to some countries in Africa, Latin America and South Asia. “Our target is to double this number from next fiscal,” Popli said.

Mahindra sells a range of 125 cc scooters such as Rodeo RZ Standard, Rodeo RZ, Duro DZ, Flyte and 70 cc Kine priced between Rs 48,580 and Rs 34,331 and 110 cc Pantero motorcycle (Rs 44,190).

Mahindra’s facility at Pithampur, Indore has an installed capacity to make 10 lakh two-wheelers annually.

michealgonsalves@mydigitalfc.com

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