Keep it simple, silly
Oct 13 2013
Comfortable yet relevant was a recurring theme at Wills Lifestyle Fashion Week’14
Kicking off on a fun yet easy-going note, ace designers Anupama Dayal and Masaba Gupta kicked off the event with their youthful collections. The mood was eclectic and free flowing as both the collections predicted ‘comfortable’ for the summer months next year. Garments such as palazzo trousers, long and short dresses, and flowy skirts made to the ‘must-haves’ lists of many alike.
Not just domestic, but foreign designers Australian designers Anna Plunkett and Luke Sales also graced the ramp. Their line, Romance Was Born, showed a fun collection called Dream On. This show was a collaboration with Artisans of Fashion and the Fashion Design Council of India (FDCI). Thus the vibrant designs had an excess of the Banarasi brocade work, incorporated into funky, modern cuts. Day one had another good news for fashion enthusiasts. Australian cricketer Brett Lee officially launched the Brett Lee Six Stitcher Limited Edition Scarf Collection, which is hand-loomed by the Panchachuli Women Weavers.
About foreign interest in the Indian fashion market, Gautam Gupta, who also showcased his debut collection Autre this week, says, “The UAE and Europe are mainly attracted towards Indian colours, which we don’t shy away from displaying in our collections throughout the year. Our motifs, textures, designs and innovation have always managed to amaze global buyers. Hence, it won’t be wrong to say that international demand is a niche market in itself for domestic designers.” Gautam himself has got queries from Singapore, Riyadh, Bahrain, Mauritius and even Paris.
Calling this season a positive one for most designers, Gupta also feels that despite the global economic crisis, fashion has remained in demand and will continue to be so. However, he also corrected himself quickly to say that a decent response does not mean that all is well in the industry. “Even this year, we have an amazing response for overseas as well as domestic buyers. But designers must be very cautious in order to keep their margins in check. In a volatile situation like this, the industry needs more and more investors to pump in funds for promoting fresh talent. In this regards, the FDCI is doing a great job.”
Talking of young talent, a host of them have been showcasing their groundbreaking designs lately and making a mark for themselves. Some collections that have walked out on the ramps in Delhi this week, especially those by Rahul Mishra, Zubair Kirmani, Urvashi Kaur, Nachiket Barve and AM: PM have depicted a lot more than the artistic produce of these designers. They have made Indian fashion into a modern accessible entity, which is also one of the reasons that the global fashion market closely follows India for serious fashion.
One such designer, Rajdeep Ranawat also showcased his collection Roccoco this week. His take on fashion is a jocular, florid and graceful approach. With ornate and strong usage of creamy, pastel colours and asymmetrical designs interlaced with tropical elements such as floral, fruits and birds, the collection includes fluid kaftans, ponchos, kurtas and jackets, made with the digital printing technique. Of this resort wear collection, Rajdeep says, “Comfort is a prerequisite in all my clothes. Even in this collection, a range of silhouettes give you an ease to the wearers, making them perfect for the hot summers.”
When the weather is all easy-going and no-fuss, how can denim be behind? Designer duo Niket and Jainee showcased a denim-based collection. “Ours is a fusion of denim and cotton and hence blue was the main colour of this collection. I think the clothes are very wearable and comfortable,” Niket said after the show. The collection comprised jumpsuits, gowns, and short and long dresses.
Nevertheless, not all designers were stuck to the easy-going look. They had some serious techniques incorporated in their garments along with an element of something peculiar. Rahul Mishra showcased his collection titled “KISS — Keep it Simple & Sport”. The long kurta-dress and short flow skirts were also seen, as was his continuing relationship with handlooms.
All in all, this year's spring/summer fashion week was a great culmination of mixed sensibilities where there was something for one and all. So, if you wish to renew your wardrobe for next summer, look no further than the diverse range of designs that this creative lot presented at the fashion week.