Kawasaki launches two new bikes priced Rs 12 lakh each
Dec 23 2013 , New Delhi
The company is looking to sell a total of around 250 units annually in India from its four models of premium motorcycles, including the Ninja ZX-14R and ZX -10R which were launched in September this year.
Apart from the premium sports bikes, the company is also considering expanding its portfolio by bringing high-end adventure or cruiser bikes to India.
"With the launch of these two new bikes, we will have four models in the premium superbike segment. We are looking at a total of about 250 units annually from these four models," India Kawasaki Motors Deputy Managing Director Niskikawa Shigeto told PTI from Pune, where the bikes were launched.
The company has set an initial target of 100 units per year each for the Z1000 and Ninja 1000 models, he said, adding another 50 units could come together from the Ninja ZX-14R and ZX -10R models.
Both the Z1000 and Ninja 1000 are powered by a 1,043 cc engines. These two models will be imported as completely built units from Japan and will be retailed through the existing standalone showroom of Kawasaki in Pune and in Delhi.
With the two new launches, Kawasaki will now sell six models in India. Already, the Ninja 300 and Ninja 600 are sold at the Probiking showrooms of its Indian partner Bajaj Auto. These models are priced between Rs 3.5 lakh to Rs 5 lakh.
When asked if the premium superbikes could be assembled in India at Bajaj Auto's plant, Shigeto replied in the negative.
"We don't have plans for any CKD (completely knocked down) assembly of our premium motorcycles in India. It is due to the need for training technicians and also need for expansion of capacity for which we would need volumes to justify," he said.
Each model will need to have a sales volume of about 160-200 units per year for CKD to happen, Shigeto said.
Commenting on new model line-up, he said: "Once we build these brands, we will expand the Kawasaki range of premium end bikes. We will consider launching adventure or cruiser bikes in the next two years in India."
Stating that the Indian high-end motorcycle market offers tremendous growth opportunities, India Kawasaki Motors Managing Director Yuji Horiuchi said the company is launching the two new models to further strengthen its presence targeted at specific audiences.
India Kawasaki Motors will expand its business territory in a phase-wise manner. With its focus on Maharashtra and NCR; the expansion will follow in the rest of the country, the company said.