JLR tries to cash in on its heritage

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Tata Motors-owned Jaguar Land Rover is displaying for the first time in India its legendary racing car, the Jaguar C-Type from the 1950’s to boost its sporty heritage bloodline brand to push sales.

The Jaguar C-Type will be on display at the 2013 Cartier Travel with Style Concours d’Elegance, the vintage cars and classics collection event at Taj Landsend in Mumbai on February 8-9.

“The heritage Jaguar C-Type that has arrived in India is the car in which Sir Stirling Moss won the 1952 Reims Grand Prix. This car will also be displayed at the Jaguar Land Rover showroom in Worli, Mumbai from February 2–7,” Del Sehmar, Jaguar Land Rover India spokesperson, told Financial Chronicle.

He said Jaguar has a rich heritage of delivering fantastic sports car performance while demonstrating leading-edge technologies and world-class design. “The Jaguar C-Type is a great example of this and we are excited to showcase this legendary vehicle for the first time in India,” Sehmar said.

The company is planning to launch in India the Jaguar F-Type, a two-seater convertible sports car focused on performance, agility and driver involvement in June-July. This car, which was unveiled at the Parish Motor Show last year will be imported from its manufacturing plant in the UK. “The Jaguar F-Type is our all new two-seater sports car and will be launched in India later this year. The F-Type marks a very historic moment as we return to the sports car market and continue the Jaguar sporting bloodline,” Sehmar said. Auto analysts said the Jaguar F-Type will compete with Rs 93.34 lakh-Rs 1.68 crore Porsche 911 range of models in India.

He said the F-Type was a continuation of a sporting bloodline that stretches back 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built.

Sehmar said in 1951, the Jaguar C-Type won Le Mans at its first attempt, with another victory in 1953. “Its successor the D-Type took Le Mans wins in 1955, 1956 and 1957,” he said. He claimed that the technical innovations such as the C-Type’s disc brakes made their debut on Jaguars at Le Mans, and were rapidly adopted by carmakers the world over.

“Jaguar has a history of dynamism, innovation and exclusivity – with legendary cars like the C-Type, D-Type and the E-Type,” the company said in a statement.

“JLR has a packed product pipeline, constituted by Range Rover variants (Sport and Hybrid), the new age Defender, based on the DC100 Concept that is crucial to its ambitions of catching up with German marques such as BMW, Audi and Mercedes-Benz, the next generation Freelander (Freelander 3), the current avatar of which is assembled in India, the next generation Discovery with major improvements and variants with manipulated dimensions of these nameplates, due in the next three years,” Shrawan Raja, auto analyst and managing editor of IndianAutosBlog.com, told Financial Chronicle.

He said Land Rover may end up serving 15 vehicles in the luxury, leisure and utility segments by 2020.

“Likewise Jaguar is busy on a selection of vehicles, including a new entry-level sedan that fills the shoes of the X Type and the successor to the XK sports car, expected to be more sporty and luxurious. It is also planning refurbishing and replacing the XJ and XF models gradually,” Raja said.

However, he said for the first half of 2013, JLR will have a little less to show in India as its models such as the Jaguar XJ Ultimate edition, the F-Type sports car and a cosmetically revised Freelander 2 sold in the overseas markets are yet to make their way to India.



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