Japan eyes bigger slice of Indian FMCG market

Japanese firms, driven by lower consumption in their country, are now eyeing the Indian FMCG market. Japan External Trade Organisation (Jetro) is one of the trade bodies studying the Indian market preferences for the FMCG sector.

Since last year, Jetro has been conducting sampling of Japanese products in select supermarkets in Indian cities to understand the customer choices. Last November, it conducted a fair in Godrej’s Nature’s Basket stores and Hypercity in Mumbai. This year, it is partnering with Big Bazaar for a month-long ‘Japan Mela’ in its stores in Delhi, Mumbai, Chennai and Bangalore.

“Japanese FMCG industry is going through a period of deflation. It is trying to focus on exports, especially to emerging markets like India. We are conducting market research for them,” said Naoyuki Maekawa, director general of Jetro.

Acecook, Calbee Foods, Hanamaruki, and Kikkoman are a few companies in the food category which have shown interest in the Indian market, while dental products company Jacks, men’s grooming brand Gatsby and Bigen brand of hair colours are a few in the non-food category.

“From last year’s initiative we learned that our pricing is too high for the Indian customer. The labelling should be in English and there should be educational activities around new product categories like prawn crackers and miso soup. This time we have tried to address some of these issues,” he said. To lower the prices, the participating firms are sampling products that are manufactured in Asean countries like Thailand and Vietnam.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Amit Shah deserved to be crowned President of India, some say

    The Bharatiya Janata Party is now firmly in the hands of Modi’s alter ego, which in plain English means ‘another side of oneself, a second self’

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Nigavekar

Necessary yet inadequate boost to education

The finance minister, in the very first minutes of his ...

Zehra Naqvi

We must overcome the fear of death

It is the biggest irony that the only thing that’s ...

Dharmendra Khandal

Jawai leopards and locals can coexist peacefully

At first glance, the Jawai landscape seems like a large ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture