Jaguar unveils XJ Ultimate at Rs 1.88 cr

Tags: News
Tata Motors-owned Jaguar Land Rover has launched Jaguar XJ Ultimate to expand its portfolio and boost it brand appeal in the country.

The XJ Ultimate, imported in India through completely built unit (CBU) route, will be available with Jaguar’s existing 5.0-litre V8 petrol supercharged engine and 3.0-litre V6 turbocharged diesel engine, all driving the rear wheels via an eight-speed transmission.

“The Jaguar XJ Ultimate is our most luxurious vehicle and offers unrivalled levels of opulence and comfort for rear-seat passengers,” Del Sehmar, JLR India spokesperson told Financial Chronicle.

He said whether it is the integrated iPads, the 20 speaker surround sound system, the champagne chiller or the unique 20-inch Maroa-forged alloy wheels, the high performance luxury sedan is packed with features to woo the Indian customers.

The diesel XJ Ultimate carries a price tag of Rs 1.78 crore, while the petrol XJ Ultimate costs Rs 1.88 crore at showrooms in Mumbai, the company said. The Ultimate edition was first unveiled at Auto China 2012 in Beijing.

Based exclusively on the long-wheelbase XJ, the interior changes applied to the Ultimate focus on the rear accommodation, extending the car’s limousine remit to provide a fully-appointed luxury business class experience for the most discerning of global customers.

“It gives Jaguar customers unprecedented levels of luxury that focus on innovation and technology to provide heightened levels of opulence for rear-seat passengers,” the company said.

In 2012, JLR India posted 32 per cent growth in sales at 2,393 cars, compared with 1,813 units in the previous year.

Last month, with an eye to boost sales, Jaguar Land Rover India started assembling the Jaguar XF salon at its Chakan facility, near Pune to make it cheaper by Rs 6.5 lakh for growing aspirants wanting to own a Jaguar car. The company also doubled its headcount at its manufacturing plant to keep pace with rising sales.

Sehmar said at present Jaguar’s diesel and petrol XF variants with 3.0 litre and 5.0 litre engines are priced between Rs 51 lakh and over Rs 1 crore at showrooms in Mumbai.

michaelgonsalves@mydigitalfc.com

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