Internet-connected devices to touch 26b in next six years

Tags: News

This number will impact information available to industry: Gartner

Even as market for PCs, tablets and smart phones head towards saturation, devices connected to internet will grow 30-fold to 26 billion in next six years. Global research firm, Gartner has estimated that this huge number of devices linked to internet will impact information available to industry, supply chain managers and individuals like you and me.

In a study released on Monday, Garnter has maintained that only five years back, the internet connected devices were 900 million. Analysts estimate that the internet-linked devices market will touch a whopping $300 billion in next six years. This will lead to creation of new economy globally worth $1.9 trillion in a wide range of industries including healthcare, retail and transportation.

This huge explosion in number of ‘intelligent devices’ that are networked would have two-fold impact. One, the digital marketing budgets would begin to increase beginning this year. Secondly, the huge expansion in networked devices will change the way markets behave or marketing professionals push products and services.

Thirdly, the Gartner report also foresees enhanced ‘cyber-risk exposure’ for companies and services going digital on the information highway. This will also lead to increase in security of these networks and devices from cyber-attacks. Apart from the huge expansion in web-connected devices of all sorts, the Gartner study also talks about huge spurt in three dimension (3D) printing systems and devices.

As a direct fallout, there would be disruption in the digital and physical marketing strategies, convergence in the engineering skills and people behind the two, the Gartner study maintained. World’s largest information technology and advisory firm, Gartner has also looked at possible shift in the way products are designed given the new dispensation for marketing based on new networks.

Gartner’s managing vice president Michael Burkett has pointed to commercial telematics used in fleets of trucks to bring about efficiency in logistics especially consumer industries, business-to-business industries. The international research firm has estimated that investment in digital marketing of products and services would double annually in next seven years.

Gartner has pointed to increased use of digital channels for product launches, seasonal promotions and other initiatives while marketing professionals conducted campaigns and communications across multiple channels.

The IT research firm has estimated that worldwide IT spending will be a humungous $3.8 trillion this year i.e. 3.8 per cent higher than previous year. But, for IT industry digitisation and internet connectivity is what is exciting and analysts see a huge business potential. The digital connectivity that firms like Gartner talk about include internet, cloud, social collaboration, mobile and information explosion.

By 2017, i.e. three years from now, over 80 per cent spending would be on mobile phones, tablets and ultra-mobile personal computers. Over 50 per cent spending in three years would be on tablets.

badarinath

@mydigitalfc.com

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Those willfully defaulting on loans should be blacklisted by Sebi

    As reported by this newspaper’s Monday edition, the Securities and Exchange Board of India (Sebi) has found merit in the Reserve Bank of India’s s

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Kumar Jain

Kickstarting technological innovation

One of the key dimensions of global competitiveness is the ...

Kuruvilla Pandikattu SJ

Developing moral, spiritual capacity

Writing in The Huffington Post, Noam Chomsky, professor emeritus, MIT ...

Gautam Gupta

Manufacturing must keep workers’ welfare in mind

It may be early days yet, but the labour reforms ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture