ibiboGroup acquires online bus tracking platform YourBus

Tags: News

It has the potential to take live tracking in all buses in India

IbiboGroup, the online travel company that owns Goibibo.com, redBus.in and Travelboutique Online, has acquired online bus tracking and analytics platform, YourBus. ibiboGroup will integrate the YourBus platform with both its existing online travel properties, redBus.in and Goibibo.com and offer the service to other buses as well. YourBus is owned by Lucido SoftLabs and the founder and his team will be joining redBus.

YourBus was founded by Rajesh Mallipeddi and Satya Padmanabham in 2011. The GPS-based bus tracking and analytics platform solves problems for both bus travellers and bus operators. Bus travellers can access real-time information regarding the location of a bus on their mobiles as well as online. Information on bus delays, time of departure, etc. can be sent to passengers via both SMS and web notifications. Bus operators are also able to track their buses and get detailed analytics on punctuality and efficiency of their buses.

YourBus is functional in 200 buses and is already integrated with redBus’ mobile and web applications. The acquisition will enable the YourBus team to expand its reach potentially to thousands of buses.

Ashish Kashyap, chief executive officer of ibiboGroup said, “our key motivation to acquire YourBus is to enhance passenger experience at redBus.in and Goibibo.com, while at the same time providing additional technologies and analytics to the bus operators so as to increase their efficiencies in the marketplace.”

“We can potentially take live bus tracking to every bus in India and make it a de-facto feature to all bus passengers and operators. We will be able to leverage the bigger support/network of redBus to achieve this,” said Rajesh Mallipeddi, co-founder of YourBus said.

sangeethag

@mydigitalfc.com

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