Hyundai drives in Xcent to challenge Desire, Amaze

Tags: News

Car being launched in 12 versions, starting at `4.66 lakh

Hyundai Motor India, the country’s second-largest manufacturer of cars and leading exporter, on Wednesday launched its much-awaited compact family sedan, Xcent, which was unveiled at the recent Auto Expo in New Delhi. The bookings for the car, which has been aggressively priced, has formally started with the launch.

The company is launching the Xcent in 12 different versions, including the petrol and diesel variants as well as the automatic transmission and a choice of six colours to choose from. It will be available with two engine options — the 1.1L advanced second generation U2 CRDi diesel and the 1.2 litre kappa dual VTVT petrol.

Xcent’s prices vary from Rs 4.66 lakh to Rs 6.47 lakh (ex-showroom Delhi) for the four petrol variants, while the four diesel variants come in price ranging from Rs 5.56 lakh to Rs 7.38 lakh (ex-showroom Delhi), with the two automatic transmission variants priced at Rs 6.28 lakh and Rs 7.19 lakh.

“The Xcent is a world class product developed for Indian families and it will create a new benchmark in terms of quality, design, space, features and driving pleasure in the compact sedan segment. We have invested extensive efforts in competitively pricing Xcent to offer excellent value and to become the most loved and trusted brand in India,” B S Seo, managing director & CEO, HMIL said.

Xcent has been developed for the Indian market to cater to the needs of the evolved compact sedan segment buyers who look for style, space, economy and technological features. HMIL and Hyundai Motor Company Namyang R&D engineers have worked closely from the conceptual stage to the final product development, a statement from the company said.

The compact sedan segment, which accounts for sale of about 25,000 units a month, is attracting the attention of several car makers. While Maruti Dezire has ruled this segment for a long time, Honda Amaze was the first challenger to the market leader and has since then witnessed large buyer interest.

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