RELATED ARTICLES |
The online ordering has not gone live on their website as yet. “We’re sending out e-mailers to only a few high-frequency regular customers in Bangalore,” says Dev Amritesh, VP (marketing), Dominos India.
The online ordering attempts to do away with the human interface altogether
– except of course, for the delivery of pizza. “When you call Dominos, your order is punched into a system. This relays the order on a screen that’s in the kitchen area so the staff knows what to make. In the online system, when the customer places his order online, it is directly relayed on the kitchen screen,” explains Amritesh.
The online model gives you the option of pick up or home delivery. This ensures that no order goes ignored, since Dominos does not deliver orders of less than one pizza. Even their latest offerings of pasta are delivered only if ordered with a pizza. The pick up option helps cut down waiting time at the store.
And while you can pay through your credit card online, the site also gives you the option of payment on delivery. However, the 30-minute delivery promise is not yet applicable to online orders.
Ordering online comes with its advantages – customers can take their own time to decide their order and there are no communication gaps to deal with. The growing expat population in cities too is more inclined to ordering online.
Besides internet penetration among Dominos’ urban audience is high.
“Currently, the mailer has been sent to around 5,000 people. We plan to go live with this in Bangalore in about a month. And we’ll pan out nationally later,” says Amritesh. Dominos currently has 220 outlets in 42 cities.
 Limited.JPG)
Post new comment