HP working to strengthen PC portfolio

Tags: News
Hewlett-Packard is developing a range of touchsmart technology-driven personal computers for the global market, including India to continue its dominance in the PC segment.

“A large team of design engineers at the company’s product design centres in the US, UK, China and India are developing new products which will hit the market this calendar year,” Vinay Awasthi, senior director PC category and personal systems group at Hewlett-Packard India told Financial Chronicle.

“We have launched the HP Envy X2, an ultra-thin mobile hybrid PC that delivers the power of a notebook and the freedom of a tablet in one stylish, lightweight device,” said Awasthi. Priced at Rs 59,990, the notebook doubles as a tablet. “This first of its kind device has a detachable screen that becomes a full tablet when separated from the keyboard via a seamless magnetic latch,” Awasthi said. With an 11.6 inch diagonal high-definition touch display, its charged battery lasts for 14 hours, he claimed.

The new Envy series of touchsmart PCs include the HP Envy Spectre and HP Envy touchsmart 4 notebook and HP Envy 23 touchsmart all-in-one PC and consumer desktops.

“These new products carry a price tag of Rs 59,990 to Rs 1 lakh,” said Awasthi. HP is targeting these products at young consumers and mobile professionals.

The company which was a world leader in the PC market in the Q4 of 2012 according to Gartner, is trying to consolidate its leadership with innovative products. “People see HP as the most innovative company and we are bringing in the market new technology in touch screen, battery, audio and new form and styling to the consumer to continue our leadership,” said Awasthi.

He said the PC market size in India is pegged at around 11-12 million units annually and growing at 10-15 per cent. “We are growing at over 1.5 times more than the industry,” he added.

michaelgonsalves@mydigitalfc.com

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