Honda recalls 11,500 CBR bikes due to faulty brakes

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Japanese automaker Honda on Monday said it was voluntarily recalling 11,500 units of its premium motorcycle CBR 250R’s standard variant in India to fix some ineffectiveness in the braking system. It is also expected to recall some numbers of India-made bikes sold in other markets. This voluntary recall move is the first by any two-wheeler maker in the country.

The company is recalling 11,500 units of CBR 250R standard variant that were made in India between March 2011 and September 2012. The recall has been made as Honda sees a possibility of limited ineffectiveness in front brake application in the standard variant of CBR 250R, though this concern doesn’t impact the overall braking functionality and effectiveness of front and rear brakes under normal riding conditions.

“By far, only eight cases have been reported with limited ineffectiveness of front brake. However, as a proactive and responsible measure, Honda has initiated the campaign for all 11,500 units made during March 2011-September 2012. This is in accordance with Honda’s global commitment to provide maximum Customer satisfaction and highest quality products,” Y S Guleria, vice-president – sales and marketing, HMSI told Financial Chronicle.

The voluntary action will take less than one hour and will be conducted at Honda exclusive authorised dealers all across India. The company will rectify the problem free of cost, irrespective of the warranty status of the vehicle.

However, the company doesn’t see this voluntary recall to have any impact on its reputation and growth in the country. “As part of basic Honda philosophy, HMSI is committed to produce products of highest quality at reasonable price. With Honda’s global experience for providing maximum customer satisfaction, we firmly believe this recall will further enhance ownership experience of Honda Customers and strengthen customer trust & confidence in the brand. We are confident that the customers shall appreciate this voluntary and proactive approach of Honda,” he added.

Since HMSI serves some of the export markets too with made-in-India bikes, it will be recalling those standard variant bikes made and exported during the said period. “We are in communication with our channel partners in various markets wherein we have done exports of CBR 250R standard variant,” he added.

HMSI, country’s second largest two-wheeler firm by volumes, has actually seen significant drop in sales of its bike CBR 250R during April-September at 3,338 units compared with 13,434 units in the same period previous year. Leading players in the 200-250 cc segment like Bajaj and Hero also reported decline in numbers. During the first nine months, Honda exported close to 1,500 units of CBR 250 R from India. But, the number of standard variants in total exports couldn’t be obtained.

balachandarg@mydigitalfc.com

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