HDFC Life aims to double online sales in FY15

Tags: News
Country's leading private life insurance major HDFC Standard Life today said it is aiming to double online sales in the current fiscal.

"We are strong in online sales space with 30 per cent market share. The current online insurance industry is Rs 250 crore to Rs 300 crore. We are looking at doubling our online business in FY 15," HDFC Standard Life Executive Vice-President (marketing, digital & ecommerce) Sanjay Tripathy said here today.

He said with the new pure online ULIP product Click2Invest, the company hopes to witness huge success in attracting new consumers with the boom in online usage in next few years.

The company said encouraged by the success from online term policy, it has launched a saving product that can be bought only from the online platform.

"This is the only saving product in the industry that does not have any charges except mortality and fund management fee of 1.35 per cent," HDFC Standard Life AVP Sujoy Manna said.

"The fund will invest 100 per cent of the premium without any charges and this had been done to bring back the confidence of the ULIP consumers with a true product," Tripathy said.

"This product offers 20-40 per cent saving over the first five years compared to offline similar product in the industry," he added.


  • All the debates are glossing over the key question if children are eating healthy food

    For some time now, we have been strapped in noodle debates. First Maggie noodles and now our own swadeshi noodles that Baba Ramdev is making.


Stay informed on our latest news!


Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs


Amita Sharma

Smart cities for the smart citizens

The 21st century has been spoken of as the urban ...

Zehra Naqvi

Baby and you

Every person who’s had a chance to be a parent ...

Bubbles Sabharwal

Women of the world, unite for a change

Last week I attended the Women in the World forum ...


William D. Green

Chairman & CEO, Accenture