Google overtakes Apple as world's top brand: Survey
May 21 2014 , Paris
Google's brand value shot up 40% in a year to $158.84 billion (115 billion euros), Millward Brown said in its 2014 100 Top BrandZ report.
"Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," said Benoit Tranzer, the head of Millward Brown France.
Google Glass is Internet-linked eyewear for which the firm has joined hands with Luxottica, a frame giant behind Ray-Ban and other high-end brands, to sell the new product in the United States.
"All these activities send a very strong signal to consumers about the essence of Google," Tranzer said.
Apple, which dominated the top position for three straight years, saw its brand value fall by 20% to $147.88 billion.
The top 10 of the 100 slots were dominated by US firms.
IBM was in third place at $107.54 billion, a fall of 4%, followed by Microsoft at $90.19 billion -- a 29% rise.
Fast food chain McDonald's ranked next at $85.71 billion, followed by Coca Cola ($80.68 billion), it said.
China led in the insurance sector with Ping An valued at $12.4 billion and China Life ($12 billion).
French luxury goods manufacturer Louis Vuitton ranked 30th overall but was the top luxury brand with a value of more than $25 billion.
Brand value is calculated on the basis of the firms' financial performance and their standing among consumers.