Future, Trent, Hypercity to hire differently abled

Tags: News
In what will be a sort of light at the end of tunnel for differently-abled people, major retailers such as Future Group, Trent Hypermarket and HyperCity are planning to hire them in their stores. Pankh (TRRAIN and Youth4Jobs initiative) and Accenture on Wednesday launched a white paper titled ‘Breaking New Ground — Empowering Persons with Disabilities (PwD) to Succeed in Retail Sector’, which focuses on how the Indian retail sector stands to benefit by hiring persons with disabilities.

BS Nagesh, founder of TRRAIN and former managing director of Shoppers Stop, said retail is the best industry to integrate persons with disability. “It being the first mile of customer interaction, people with disability get a chance to interact with the end consumer and build on their confidence,” added Nagesh.

The report has unveiled interviews from over 47 human resource representatives across a spectrum of retail organisations, central and state government officials working for PwD welfare, NGOs and PwD individuals working in the retail space and found that manpower costs add up to more than seven per cent of total costs in retail. At the same time, high levels of attrition in the industry negate the colossal investments made in recruiting and training employees.

Kishore Biyani, CEO of Future Group, said, “We need to sensitise our industry and colleagues about PwD people. Ideally, we need to fill up five per cent of our workforce with such employees.”

According to the report, there are a number of diverse advantages to employing PwD in an organisation. “These not only benefit the employer in terms of enhanced sensitivity and brand image, but also have a positive impact on society as a whole. In addition, hiring of PwD has a positive effect on their lives. It not only makes them financially independent and increases their interaction with society, but also helps sensitize society to their capabilities,” added the report.

Mark Ashman, CEO of HyperCity, said, “We have around 35 odd differently-abled people in our organisation. We definitely put in an effort to make a bigger space for them.

meghnamaiti@mydigitalfc.com

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