Foodpanda aims to reach 50 countries by ’15

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Foodpanda, the largest online food ordering platform in India founded by IIMC alumnus Rohit Chadda, has set a target of reaching 50 countries and 100 cities within India by the end of 2014 covering over 40,000 restaurants globally by that time. At present the company has a coverage of 3500 restaurants across 30 cities in India. The online food ordering platform globally has its presence in 45 countries across 4 continents and a coverage of over 22,000 restaurants.

The online food delivery business is projected to be Rs 5000 crore by 2017 and foodpanda hopes to capture 15 per cent of that business, Chadda told FC. The company is also aggressively expanding its network in tier-II, tier-III cities. “The next phase of growth will come from these towns and we are gearing up to set out our foot on cities like Ahmedabad, Lucknow, Kanpur, Chandigarh, to mention a few,” he said. The company’s immediate target is to have its presence in 40 cities covering 6000 restaurants across the country.

While fast food is still the dominant segment in so far as online food delivery is concerned and will continue to be so, full course Indian and Chinese cuisines are also coming up very fast, he said. In Kolkata however, Mughlai cuisines particularly Biriyani is the highest selling segment. Interestingly, as high as 45 per cent of the customers from Kolkata prepaid for their orders showing a greater propensity to pay online while ordering their food from the portal, said Chadda. The company has associations with fast food big-wigs like Pizza Hut, Dominos, McDonalds and KFC on one platform spoiling the customer for choice.

Chadda said, “The food habits of Indian consumers are constantly changing and evolving and we are continuously keeping track of that. The online food delivery business is growing at 25-30 per cent month on month basis. We are also investing heavily on technology, particularly with regard to supply chain management, logistics, delivery monitoring and the likes.”

ritwikmukherjee@mydigitalfc.com

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