Firefox launches bike range in association with Warner Bros

Tags: News
Firefox Bikes, in association with Warner Bros, today launched in India a range of bicycles for children, aiming at selling over 10,000 co-branded bikes this year.

Seven bikes, priced up to Rs 7,520, will be designed based on various cartoon characters - Superman, Batman, Tom & Jerry and so on - and will be available across the company's over 150 outlets across the country.

"The new range of bikes has been specifically designed to address the growing demand of bikes for children. This international tie-up augers well for Firefox Bikes since kids relate to Warner Bros characters in a big way," Firefox Bikes Managing Director Shiv Inder Singh told reporters here.

The company currently gets more than 50 per cent of its sales revenue from bicycles meant for children below 15 years of age, he added.

"Kids segment is a good sale segment for us. We aim to sell over 10,000 warner Brother' co-branded bikes this year," Singh said.

The company, which is looking to close the current financial year, ending March 31, with a turnover of around Rs 70 crore, markets around 75 models of bicycles catering to various segments including children and adults.

Warner Bros Consumer Products Managing Director Preston Kevin Lewis said the the launch of bicycles for kids strengthens the company's portfolio of toys in India.

Firefox Bikes, which was incorporated in 2004, currently has more than 150 outlets across the country. The company is also the exclusive distributor of various premium bicycle brands including Trek USA and Kryptonite.

Warner Bros. Consumer Products is a part of Time Warner group.

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