Firefox launches bike range in association with Warner Bros

Tags: News
Firefox Bikes, in association with Warner Bros, today launched in India a range of bicycles for children, aiming at selling over 10,000 co-branded bikes this year.

Seven bikes, priced up to Rs 7,520, will be designed based on various cartoon characters - Superman, Batman, Tom & Jerry and so on - and will be available across the company's over 150 outlets across the country.

"The new range of bikes has been specifically designed to address the growing demand of bikes for children. This international tie-up augers well for Firefox Bikes since kids relate to Warner Bros characters in a big way," Firefox Bikes Managing Director Shiv Inder Singh told reporters here.

The company currently gets more than 50 per cent of its sales revenue from bicycles meant for children below 15 years of age, he added.

"Kids segment is a good sale segment for us. We aim to sell over 10,000 warner Brother' co-branded bikes this year," Singh said.

The company, which is looking to close the current financial year, ending March 31, with a turnover of around Rs 70 crore, markets around 75 models of bicycles catering to various segments including children and adults.

Warner Bros Consumer Products Managing Director Preston Kevin Lewis said the the launch of bicycles for kids strengthens the company's portfolio of toys in India.

Firefox Bikes, which was incorporated in 2004, currently has more than 150 outlets across the country. The company is also the exclusive distributor of various premium bicycle brands including Trek USA and Kryptonite.

Warner Bros. Consumer Products is a part of Time Warner group.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Banks might be bracing for intense rate war for retail loans

    While select small banks have been slashing their deposit rates by five to 10 basis points over the past few weeks for short term adjustments to avoid

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Varun Dutt

<b>Riskfactor</b>: Intertemporal choices

Intertemporal choice is the study of the relative value people ...

Parvez Imam

Why we all have blood on our hands

What does the Jammu and Kashmir flood make us think? ...

Dharmendra Khandal

The peculiar possibilities of animal poop

You can tell a lot about an animal by its ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture