Firefox launches bike range in association with Warner Bros

Tags: News
Firefox Bikes, in association with Warner Bros, today launched in India a range of bicycles for children, aiming at selling over 10,000 co-branded bikes this year.

Seven bikes, priced up to Rs 7,520, will be designed based on various cartoon characters - Superman, Batman, Tom & Jerry and so on - and will be available across the company's over 150 outlets across the country.

"The new range of bikes has been specifically designed to address the growing demand of bikes for children. This international tie-up augers well for Firefox Bikes since kids relate to Warner Bros characters in a big way," Firefox Bikes Managing Director Shiv Inder Singh told reporters here.

The company currently gets more than 50 per cent of its sales revenue from bicycles meant for children below 15 years of age, he added.

"Kids segment is a good sale segment for us. We aim to sell over 10,000 warner Brother' co-branded bikes this year," Singh said.

The company, which is looking to close the current financial year, ending March 31, with a turnover of around Rs 70 crore, markets around 75 models of bicycles catering to various segments including children and adults.

Warner Bros Consumer Products Managing Director Preston Kevin Lewis said the the launch of bicycles for kids strengthens the company's portfolio of toys in India.

Firefox Bikes, which was incorporated in 2004, currently has more than 150 outlets across the country. The company is also the exclusive distributor of various premium bicycle brands including Trek USA and Kryptonite.

Warner Bros. Consumer Products is a part of Time Warner group.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Sebi must not be lax in weeding out mutual fund houses

    Last May, capital market regulator Securities and Exchange Board of India (Sebi) amended the Sebi (mutual funds) regulations, 1996, directing all fund

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Nigavekar

New model for effective education

After interacting with students and teaching community on a ...

Rajgopal Nidamboor

Let the spirit of sport pervade everyday life

Sport, like meditation, is nothing short of a spiritual act. ...

Shona Adhikari

Pop art is truly a feast for the eyes

The internationally reknowned Bruno Art Group’s presence in India had ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture