Enterprise-based apps set for big growth in India

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With app makers in India concentrating on developing apps for local market, business apps or enterprise-based mobile apps market in terms of sale value will grow tremendously in India, according to a senior official of Internet and Mobile Association of India (IAMAI), an industry body with a mandate is to expand and enhance the online and mobile value added services sectors.

Enterprises will take to mobile apps because there are close to 919 million mobile subscribers today, which in turn meant that they could easily reach the consumers through a mobile device, according to Gaurav Chopra, associate vice president of IAMAI.

India, now among the largest app developer communities that concentrate on offshore development, in three years would overtake leading smartphone app markets such as the US, and five western EU countries.

The growth of domestic user base and download numbers would mean a big business opportunity for the Indian market, he said.

India is currently ranked seventh in the world in terms of smartphone shipments, with a global market share of 2.9 per cent. But by 2016, India will be the third largest market for smartphone shipments surpassing Brazil and the UK in the ranking with a market share of 9.3 per cent implying that every tenth smartphone in the world would be shipped to the Indian market.

As of June 2012, there are 137 million claimed internet users in India, growing 16 per cent over last year. Of this, 99 million users are from urban India and 38 million from the rural parts of the country. This number is estimated to grow up to 150 million (105 million in urban and 45 million in rural areas by December 2012. “Now users are moving towards advanced applications of the internet like net commerce,” he said.

“This is the right time to work on apps for various mobile platforms keeping the needs of the users at the centre. They should know the business models in the app economy as telecom companies, app stores and developers share revenues,” he said.

Citing its latest I-cube report, he said mobile is coming up as a major avenue for internet access and redefining how the users stay online. The frequency of internet usage spiked from 28 per cent of the users in 2011 accessing internet daily to 54 per cent of users accessing the internet daily, he told Financial Chronicle on the sidelines of Appfest 2012, an app development contest in about 400 app developers participated at Hyderabad last week.

Among others, the event has seen a team from Hyderabad develop an app that assists users to remotely lock down their lost smartphone, back up contacts and track its past locations on the map to win Rs 1 lakh cash prize.


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