Education, taxes keep social media abuzz during Budget: Crisil
Jul 14 2014 , New Delhi
According to a study by CRISIL, conducted across 36,000 profiles, 47 per cent of mentions by individuals were related to education, while 24 per cent of the mentions by businesses were about announcements and impact on the education sector.
About 12 per cent of the mentions by individuals were about taxation, while in the case of businesses it was higher at 35 per cent.
CRISIL Managing Director and CEO Roopa Kudva said among the sample of 36,000 profiles, 814 politicians and activists showed up, reflecting a good engagement by the segment.
"We found that individuals were most concerned about education. Almost half their mentions were about education. This reflects the demographic of individual social media users -- young individuals looking to their future," she added.
While politicians and social activists had an opinion on most topics, media's focus was on taxation, followed by housing, banking, defence and education.
"Tax was the prime topic in Karnataka and Maharashtra, while it was not even in the top five mentions of people from the National Capital Region, where the the centre of attention instead was FDI and defence, reflecting influence of proximity to the corridors of power," Kudva said.
The study said the most positive sentiments were related to '#Hike in tax exemption' and '#FDI in defence and insurance', while the most negative sentiments were about '#Sardar Patel statue' and '#No change in tax rate'.
CRISIL analysed 36,000 unique social media profiles and 1.75 lakh relevant comments or mentions on Twitter, Facebook, blogs and the web for 12 hours before the Union Budget and 12 hours after.
For politicians and activists, 26 per cent of the mentions were for taxation-related, followed by education (19 per cent), housing and defence.
For investors, taxation, banking and defence were most discussed topics.