Education, taxes keep social media abuzz during Budget: Crisil

Tags: News
Education and taxes were the most discussed topics on social media during Budget as individuals, businesses and politicians posted on these two segments across platforms like Facebook, Twitter and blogs, a study by credit rating agency CRISIL today said.

According to a study by CRISIL, conducted across 36,000 profiles, 47 per cent of mentions by individuals were related to education, while 24 per cent of the mentions by businesses were about announcements and impact on the education sector.

About 12 per cent of the mentions by individuals were about taxation, while in the case of businesses it was higher at 35 per cent.

CRISIL Managing Director and CEO Roopa Kudva said among the sample of 36,000 profiles, 814 politicians and activists showed up, reflecting a good engagement by the segment.

"We found that individuals were most concerned about education. Almost half their mentions were about education. This reflects the demographic of individual social media users -- young individuals looking to their future," she added.

While politicians and social activists had an opinion on most topics, media's focus was on taxation, followed by housing, banking, defence and education.

"Tax was the prime topic in Karnataka and Maharashtra, while it was not even in the top five mentions of people from the National Capital Region, where the the centre of attention instead was FDI and defence, reflecting influence of proximity to the corridors of power," Kudva said.

The study said the most positive sentiments were related to '#Hike in tax exemption' and '#FDI in defence and insurance', while the most negative sentiments were about '#Sardar Patel statue' and '#No change in tax rate'.

CRISIL analysed 36,000 unique social media profiles and 1.75 lakh relevant comments or mentions on Twitter, Facebook, blogs and the web for 12 hours before the Union Budget and 12 hours after.

For politicians and activists, 26 per cent of the mentions were for taxation-related, followed by education (19 per cent), housing and defence.

For investors, taxation, banking and defence were most discussed topics.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Lower home loan rates signal tough fight for market share

    Barely four weeks ago, a few public sector banks reduced interest rates on time deposit schemes by 10 to 25 basis points, depending on the tenure of t

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Tushar Gandhi

Could prohibition mean profiteering?

In the mid 1930s, an American journalist asked Bapu if ...

Zehra Naqvi

The five universal languages of love

Love is a universal language. Don’t we all believe that? ...

Dharmendra Khandal

Time to protect our endangered wildlife species

After 65 million years of existence, the earth’s biodiversity is ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture