Duty hike may hit consumer shift towards smartphones: Samsung

Tags: News
Mobile phone maker Samsung today said the Budget proposal to increase excise duty on handsets of above Rs 2,000 will not only push up prices but also hit the trend of consumers shifting towards smartphones.

The company is studying the impact of the excise duty hike announced in the Budget yesterday, Samsung Mobile India Vice-President Asim Warsi said.

"Such a tax increase will have an implication on pricing. We will try on our part to see how to soften the blow for the consumer and see how not to pass on the entire burden, because the burden is significant," Warsi told reporters on the sidelines of a company event here.

Warsi said the hike is not desirable as the country's mobile phone market is passing through an up-gradation cycle.

"Specifically if you look at the upgrade cycle that the country is poised for, towards smart phone, which necessary does not come at bottom of the end of price. They are in the middle or higher. So it is for sure is going to put a bit of a check on upgrade cycle."

"Not just devices and consumer affordability of the phone, even the rolled out networks and deployments done in 3G networks will get affected with that kind of pricing," he added.

Finance Minister P Chidambaram proposed to hike excise duty to 6 per cent on cellphone handsets costing above Rs 2,000. This would increase prices of handsets in a range of Rs 120 to Rs 3,000 (for a device costing Rs 50,000). Mobile phones at present attract 1 per cent excise duty.

Another senior official of the Korean electronic giant said the company may take a decision with regard to handset price increase by next weekend. "We are working out on to how much to be absorbed and how much to be passed on to the consumer," the official said.

Samsung Director (IT Business) Uday Bhat said the firm aims to become a global leader in the enterprise market.

This year Samsung aims to represent 10 per cent of its enterprise business in South-west Asia and by 2020, the company expects B2B to represent 25 per cent of its global revenues, Bhat added.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

FC NEWSLETTER

Stay informed on our latest news!

EDITORIAL OF THE DAY

  • Sebi’s influence as watchdog must be independent of the chief’s personality

    The word regulator has become a part of our market lexicon in the past two decades of reforms, though it is not as if there was no regulator prior to1

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Roopen Roy

Where is the Charging Bull headed to?

On a balmy spring morning last week, I was admiring ...

Rajgopal Nidamboor

The disdainful wrath of greed

It is rightly said that money isn’t the root of ...

Gautam Gupta

Immense potential of e-commerce in fashion and apparel

Michael Aldrich launched online shopping in1979 with no clue whatsoever ...