What would you say if you were told that a small team of professionals sitting in Chennai were able to tie up with some of the leading online broking firms in the US to provide mobile trading platform to customers?

Well, not only is MarketSimplified, a subsidiary of Chennai-based INXS Tech­­nologies, powering five of America’s top 10 online brokers including TD Ameritrade, OptionsXpress, FXCM and ChoiceTrade, but the company founded just five years back, is also fast becoming a market leader in this field.

After having spread its wings to Singapore and Dubai, MarketSimplified is now in advanced stages of discussions with leading Indian brokerages to provide the technology even as the country’s stock markets gear up for mobile trading.

In fact, the company has already signed up with IIFL (formerly India Infoline) and two other leading brokerages, said its co-founder and CEO, Venkat Rangan.

He however did not name the broking firms citing client confidentiality.

Through mobile access, Rangan is confident that Indian brokerages can reach out to broader client base. With more than 50 crore mobile phone users in India, this is a huge untapped opportunity for brokerages, considering there are only just over 1.5 crore demat account holders in the country. Broadband connections in India are also just five crore, indicating big potential for mobile-based trading.

“Trading platform will be just another icon in your mobile phones. Mobile trading, we believe, will help customers to get into stock transactions directly,” Rangan said.

“Mobile trading platform will help users access the right information at the right time,” he said.

It will also aid investors in knowing the health of their portfolio. Further, MarketSimplified is the only mobile trading platform at present that is active across all major mobile operating systems — Windows mobile, Android and Palm Pre, he said

It is also available on Blackberry, iPhones and other handsets. The mobile-based model will also help brokerages to tap tier-II and tier-III cities.