CavinKare is planning to widen its homecare portfolio by adding an array of products. The new range would include dish-wash bar, toilet bowl cleaner, toilet cleaner, hard surface cleaner, liquid detergents for premium clothing, mosquito repellants, both vapourisers and coils, and air freshners.

“We’re looking to acquire brands in the homecare segment as developing new products and building the brand is expensive. We’ve engaged investment bankers with the process,” said a senior official of the firm.

CavinKare has two brands in the homecare segment— Tex in the toilet cleaner category and Toppmopp in the floor cleaner concentrate category. Homecare is a smaller segment in CavinKare’s FMCG business. “Tex and Toppmopp are thicker than the other brands in their respective categories and are priced slightly higher. The products are available in Tamil Nadu only,” he said.

CavinKare will soon relaunch the products and make them price competitive. It may also launch these products in other states or acquire brands that exist in those markets in these categories.