BMW launches locally made X5 at Rs 70.9 lakh

Tags: News
German luxury car maker BMW today launched the locally produced SUV, X5xDrvie, at Rs 70.9 lakh ex-showroom, national.

The 3-litre diesel machine was unveiled by Sachin Tendulkar, who is also BMW India's brand ambassador. The cricket icon said he has been using the first generation X5 since 2002.

Rolled out from its Chennai plant, the all new X5xDrive30d, is around Rs 10 lakh cheaper than the previous imported models.

The price is lower mainly on account of local sourcing of equipment. It was selling the previous model, which the company discontinued over a year ago, at 80.6 lakh.

The all new X5 will be available at all the 38 dealers of BMW from next month, BMW Group India President Philipp von Sahr told reporters here at the launch.

The BMW X5xDrive30d is the third generation of its most successful 'sports activity vehicles', globally launched two months ago in the US and Europe.

India is the fourth market after the US, Russia, Thailand and Malaysia where BMW rolls out the X series.

Sahr said the X5 is nick-named 'The Boss' for its sheer market dominance, having sold 1.3 million globally since debut in 1999.

The new X5 delivers increased space, better comfort and enhanced driving pleasure, luxury, and efficiency and innovative equipment features.

When asked about the local sourcing for the X5, Sahr refused to share details but said BMW Group has 30 OEM vendors in the country and has been sourcing equipment from here for its global supply chain, including, the US, for many years now.

The company does not manufacture the X Series anywhere in Europe, including the home market Germany.

The X5xDrive is the third launch by the company this year after the M6-Grand Coupe and 3 Series GT since January.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • The NDA government would do well to keep its economic focus in place

    It is as if the worst horrors conjured by liberal secularists about India’s prime minister could be finally coming true.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Urs Schöttli

Shifting sands in the Far East

As was to be expected, Japanese prime minister Shinzo Abe ...

Zehra Naqvi

When humanity died, bestiality prevailed

The terrorist attack that killed 132 children in Peshawar has ...

Bubbles Sabharwal

Why self-esteem must be your best friend forever

Two negatives do make a positive! Imagine no doubts, no ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture