BMW India drives in 6 Series Gran Coupe, to hike prices by up to 10%

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BMW India on Thursday launched the new BMW 6 Series Gran Coupe to continue to dominate the growing luxury car market in the country.

The 640d Gran Coupe is the third variant of the 6 Series range launched in India, after 650i convertible launched in March 2011, followed by the two-door 640d Coupe in October 2011.

“We have been the undisputed market leader in India for the past three years and BMW 6 Series Gran Coupe will help maintain our leadership,” Philipp von Sahr, president at BMW group said.

While BMW sold a total of 7,389 cars between January-October 2012, its German archrival Audi sold marginally less at 7,267 units during the same period. Mercedes-Benz, the third German car maker is a distant third at 5,162 units in the same period, its October 2012 sold units are not added in this figure as it was not made available.

The new BMW 6 Series Gran Coupe, the first four-door coupe in the history of BMW, available in diesel carries a price tag of Rs 86.40 lakh. Auto analysts said it will compete with German car makers Audi’s A7 priced at about Rs 70 lakh and Mercedes-Benz’s CLS costing about Rs 79 lakh.

The sales of the new coupe as a completely built-up unit will start immediately at all BMW dealerships across India, the company said.

“BMW has reinvented the coupe, creating a four-door car with irresistible dynamics and aesthetics that reawaken the joy of driving every day,” Sahr said. He claimed that the car has achieved usual synergy between pioneering design, uncompromising sportiness and exclusive elegance which is distinguished by its spaciousness and functionality.

“A BMW has never been seen in this form and we are upbeat that it will be the first choice of the discerning customers who believe in the best,” Sahr said.

The car comes with three optional packages: BMW Individual, the M Sport package and the Luxury package. The six-cylinder engine accelerates to 100 km per hour in 5.4 seconds with the ability to achieve the top speed of 250 km/hr. The average fuel consumption is certified at 18.18 kmpl by Automotive Research Assoication of India for the Indian market specifications.

Sahr also announced price hike of all its luxury cars. “Due to cost production we are constrained to hike the prices of entire range up to 10 per cent effective from January 2013,” he said, adding that it might impact sales in the short term.

Sahr said the BMW 7 series and 1 series will be introduced in the country through completely knocked down route from mid-2013 and end of 2013 respectively and assembled at its Chennai facility to provides choices to its growing customers and take on the competition.

At present, the Rs 180 crore Chennai plant produces the 3 and 5 Series, X1 in petrol and diesel variants and X3 in diesel variant. It has the capacity to produce 11,000 units annually on a double shift basis.

“The 6 Series Gran Coupe is positioned bang in the middle of the 5 Series and the 7 Series. It is sportier and more exclusive than the 5 Series, but with four doors and a diesel engine, it is as practical as a family saloon,” Shrawan Raja, auto expert and managing director at IndianAutosBlog.com told Financial Chronicle.

michaelgonsalves@mydigitalfc.com

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