BMW to boost Mini dealers, sells over 300 units in 2012

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BMW seems to have made a good start for its Mini brand in India belying all contentions about a slowdown in economy during 2012. The Mini brand has clocked sales in excess of 300 units in its 100th market.

With four dealer outlets in the country, the Mini brand sold 302 cars. Of the total sales, Mini Cooper clocked volumes of 143 units, while Mini convertible and Mini countryman fetched volumes of 97 units and 62 units, respectively. India was the 100th market for Mini brand when BMW rolled out the brand in the country in early 2012.

“We were always confident that Mini’s cutting-edge spirit and fresh, fashionable styling will be loved and welcomed by its fans in India too. Since its launch in January, Mini’s success in India has surpassed all expectations. We are growing steadily and our main focus is to successfully establish the Mini brand in India in its first years,” Philipp von Sahr, President, BMW group India said.

The company expects the growth momentum for Mini brand to continue in India during the current calendar year too amid growth concerns for auto industry in the country. It may be noted four luxury brands — BMW, Audi, Mercedes Benz and Volvo — together recorded volumes of over 26,320 units in 2012, which was one of the toughest years for auto industry in India.

“Around the world, Mini is known for expressive design, premium quality and unmistakable driving fun premium small car segment. It has established itself as a unique brand, associated with tradition and irresistible charm that wins over all age groups,” pointed out Sahr.

Mini models are available in India as Completely Built-up (CBU) units. The price range of these Mini models will be between Rs 26.6 lakh (ex-show room) and Rs 37.5 lakh. Its present dealership network comprises two in Delhi and one each in Mumbai and Hyderabad.

Encouraged by the response and sales momentum, the company intends to boost its dealership network and to add four more outlets by the end of 2014.

balachandarg@mydigitalfc.com

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