Bajaj Auto hopes for better days from September

Tags: News
Bajaj Auto is bullish on its two new 150cc bikes and is aiming to regain lost ground in the second half of the FY15.

"From September onwards, we hope to come to a zero deficit situation compared to last year's monthly numbers," Bajaj Auto President (Motorcycle) Eric Vas said here.

"We are in deficit by about one lakh units in sales till now (April-August 14) this year. We can add about 35,000 units a month even if the mid-segment (above Rs 50,000) of the industry grows from 17 to 20 per cent of the total motorcycle market," he said.

Bajaj expects market will experience evolution for new products above entry level (100cc) and its strategies would evolve around them helping the company gain in market share, he said.

Bajaj with a market share of 19.32 per cent of the total motorcycle market will position the newly launched Discover 150cc twin motorcycles as a premium 'commuter' segment product and not as sports bike.

"Currently the market does not have a product in 150cc bikes positioned as commuter motorcycle. So, we aim to get all of this segment," Vas said.

Speaking about the new products, Vas said there can be some announcement in the Pulsar range during the year, without revealing more details.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.

EDITORIAL OF THE DAY

  • India would have done well not to supress the 'Bofors interview'

    Bofors is one case that refuses to go away two-and-half decades after it grabbed public attention and became a byword for political corruption, claimi

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Varun Dutt

Biogas Potential in India

Biogas is a form of renewable energy produced from organic ...

Zehra Naqvi

Dignity of labour is dignity of life

M Rafi Khan, a retired police IG, used to ...

Gautam Gupta

Retailers have it tough, thanks to e-commerce

For the past few months our focus has been on ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture