Bajaj Auto hopes for better days from September

Tags: News
Bajaj Auto is bullish on its two new 150cc bikes and is aiming to regain lost ground in the second half of the FY15.

"From September onwards, we hope to come to a zero deficit situation compared to last year's monthly numbers," Bajaj Auto President (Motorcycle) Eric Vas said here.

"We are in deficit by about one lakh units in sales till now (April-August 14) this year. We can add about 35,000 units a month even if the mid-segment (above Rs 50,000) of the industry grows from 17 to 20 per cent of the total motorcycle market," he said.

Bajaj expects market will experience evolution for new products above entry level (100cc) and its strategies would evolve around them helping the company gain in market share, he said.

Bajaj with a market share of 19.32 per cent of the total motorcycle market will position the newly launched Discover 150cc twin motorcycles as a premium 'commuter' segment product and not as sports bike.

"Currently the market does not have a product in 150cc bikes positioned as commuter motorcycle. So, we aim to get all of this segment," Vas said.

Speaking about the new products, Vas said there can be some announcement in the Pulsar range during the year, without revealing more details.

EDITORIAL OF THE DAY

  • The solution to tackling recurrent droughts is in managing consumption of water, not its overuse

    A staggering 33 crore people or more than a quarter of the country’s population are in the grip of drought and consequently, face drinking water sho

FC NEWSLETTER

Stay informed on our latest news!

TODAY'S COLUMNS

Tushar Gandhi

An unexplored side of rural enterprise

What is rural enterprise? Ask this qu­estion and 9 out ...

Kuruvilla Pandikattu

Black and white of morality

Would you kill one innocent person to save five? Choose ...

Shona Adhikari

Let's head to Bangalore & catch up on art

Bangalore art scene is bang in the middle of news, ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture