Bajaj Auto hopes for better days from September

Tags: News
Bajaj Auto is bullish on its two new 150cc bikes and is aiming to regain lost ground in the second half of the FY15.

"From September onwards, we hope to come to a zero deficit situation compared to last year's monthly numbers," Bajaj Auto President (Motorcycle) Eric Vas said here.

"We are in deficit by about one lakh units in sales till now (April-August 14) this year. We can add about 35,000 units a month even if the mid-segment (above Rs 50,000) of the industry grows from 17 to 20 per cent of the total motorcycle market," he said.

Bajaj expects market will experience evolution for new products above entry level (100cc) and its strategies would evolve around them helping the company gain in market share, he said.

Bajaj with a market share of 19.32 per cent of the total motorcycle market will position the newly launched Discover 150cc twin motorcycles as a premium 'commuter' segment product and not as sports bike.

"Currently the market does not have a product in 150cc bikes positioned as commuter motorcycle. So, we aim to get all of this segment," Vas said.

Speaking about the new products, Vas said there can be some announcement in the Pulsar range during the year, without revealing more details.

EDITORIAL OF THE DAY

  • Public musn’t pay for domestic servants for our diplomats

    Nothing seems to have changed in the year and half since the fur that flew thick and fast over the case of diplomat Debjani Khobragade and her maid Sa

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Urs Schoettli

Economic integration in east Asia

As trade agreements within a global framework have become increasingly ...

Rajgopal Nidamboor

Up the ante of your conscious existence

It sounds cryptic, but is not as complex as it ...

Gautam Gupta

The ‘fake’ issue needs to be taken seriously

E-commerce players are witnessing unbelievable growth globally. Competition is increasing ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture