Autodesk rates India among top five markets

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3D design, engineering and entertainment software company Autodesk is banking on growing architecture, construction and engineering segments as there is big demand for simulation of projects. It rates India in the top five markets for it.

It is looking to deepen its presence in the automobile, electronics, manufacturing, visual effects and media segments, according to Scott Reese, vice-president, cloud platforms, information modeling and platform products group, Autodesk.

“There are many big customers for us in India. With a lot of infrastructure and construction projects in various stages of implementation, there will be a need for a lot of detailing and rendering. All these will be possible with simulation of designs,” he said.

Citing an instance, he said the 71 km Hyderabad Metro Rail, for which works are on at a brisk pace, is one of the users of its software.

Also, there is scope for growth in the automobile sector – from creating a design to a concept car and then to launch a new model. The increasing use of visual effects in the media and in cinema also provided it with a big opportunity, he said adding that designs are loaded with multiple parameters, documentation, spreadsheets and many more.

“Our focus is on building information modeling (BIM). From the customers’ point of view, understanding how a particular design works in various situations is important. It is far cheaper to simulate the various conditions than recalling products or attempt repairing them,” he said adding that simulation was a key to energy conservation.

The company, which has been around for more than three decades, is seeing a shift in the way customers are using the designing software. Many of the design works are now done on the mobiles and tablets too, he said adding it has recently announced its offerings on a cloud platform, Autodesk 360, which allows users to store, search and view design data, visualise, simulate and share work with others.

According to him, there could be about 100 million users for the varied Autodesk apps. “For instance, with the Homestyler, many are wanting to use design elements for their drawing rooms and bedrooms. Many are also trying their hand with Sketchbook to convert their large screen tablets into a sketch board," he said adding that it adopted a freemium model of pricing for the apps.

Its research and development centre in Hyderabad is a key contributor for its cloud platform Autodesk 360, he said adding that it normally spent about $ 500 million for development on a global scale.

Autodesk about 16 months ago had acquired Qontext social collaboration platform from Hyderabad-based Pramati to expand the social capabilities of its cloud-based services. “We will continue to invest in the Hyderabad centre,” he said. It will also partner with colleges by which it would provide software access to engineering, architecture, science and arts students.

krishnamohan@mydigitalfc.com

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