Audi targets No 1 luxury carmaker spot by yearend

Tags: News
German luxury carmaker Audi aims to beat rival BMW India this year to pitch for number one spot in the luxury auto market. The company will also launch new products like S6 in the Indian market.

Audi India sold 9,003 units in India in 2012 and is targeting to sell about 10,500-10,800 units this year with an anticipated growth of 20 per cent.

“We are closing the gap between BMW and Audi fast. We’ll be number one soon. We will also be the first luxury car brand to breach 10,000 units mark,” said Audi India head, Michael Perschke.

India is an important market for luxury cars like BMW India, Audi India and Mercedez-Benz. There is a tough competition between the three companies to gain the number one position.

Mercedes-Benz that until few years ago was the largest luxury car brand is now third in the pecking order preceded by BMW and Audi. Mercedes-Benz India will make efforts to reclaim number one position by 2016. The company has said that it will launch 12-13 models in the premium luxury segment where it is not present to regain lost shares.

Perschke said India is currently among the top 10 strategic markets globally for Audi. The company launched new R8 model priced at Rs 1.34 crore for the base model. Earlier this month, the company launched new Q5, for which the company has received 250 bookings.

Audi currently assembles its sedans A4, A6 and SUVs Q5 and Q7 at the Aurangabad plant. It also plans to assemble Q3 in India by the second quarter of this year. Its overall capacity is slated at 12,000 cars a year. In terms of dealership network expansion, he said the company would have a total of about 32 to 34 outlets by the end of the year, up from 25 in 2012. Audi will open dealerships in tier-II cities like Lucknow and Vadodara shortly.

shrutiverma@mydigitalfc.com

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