Asus India eyes 15% market share in tablet PC market in 2013

Personal computer maker Asus India has said it expects to garner 15 per cent market share of the country's tablet PC market this year.

"Considering the quality products we offer and the current traction in the market towards mobility, we aim to achieve at least 15 per cent of the market share," Asus India Regional Head, South Asia and Country Manager (System Business Group) Peter Chang told PTI.

The company has recently announced the availability of the Google's Nexus 7 tablet in the country priced at Rs 18,999 for WiFi variant and Rs 21,999 for 3G version.

"It (Nexus 7) has been the bestseller tablet in technologically advanced countries like Japan. By announcing the 3G and WiFi versions of the tablet at an affordable price point, we expect the same kind of response in India as well," Chang said.

In order to strengthen its position in the low-cost tablet market, the company has already announced MeMo Pad priced at Rs 9,999 and is planning to launch more such devices in future.

"The local brands have launched tablets before us and have hence developed the initial market... With Asus MeMo Pad and now the Asus Nexus 7, we have ventured into this device market segment and will be soon introducing more products to India," Chang said.

Asked if the company is planning to set up a manufacturing facility in the country, Chang said, "Asus doesn't have our own factory, instead we're co-working with worldwide OEM/ODM (original equipment manufacturer)...We'll discuss with them about the possibilities to have facility in India."


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