Animation firms chart growth plans as GAME Park gets a push

Tags: News
Animation companies in Andhra Pradesh are firming up expansion plans even as the government has begun efforts for a Gaming, Animation, Media and Entertainment (GAME) Park at Hyderabad. The foundation for signature animation tower will be laid on Wednesday.

The project is estimated to cost over Rs 350 crore. It would have 8 lakh sqft plug and play facilities. It would also have 27,00 sqft ready-to-occupy incubation space. The project, coming up in about 30 acre, would benefit start-ups and SMEs in the Gaming, Animation, Media and Entertainment segments.

With the mould set for encouraging animation sector in the state, Greengold Animation, is considering setting up operations there.

“We are now 300 plus work force. We want to add another 700 people in phases and we will need a bigger campus. We will seek land for our campus at Game Park,” said Rajiv Chilaka, founder and managing director of Greengold Animation and the creator of a host of cartoon TV programmes including Krishna cartoon series and Chhota Bheem which has now been made into an animated film.

It would spend about Rs 10 crore in two years for expansion, he said. “We have been waiting for this kind of dedicated support system for the animation industry. The companies would benefit form the incentives. This apart, the environment would foster growth of animation and related companies,” he said.

7 Seas Entertainment, a Hyderabad-based game development company, too said it would chalk out its business plans.

“We want to take some land in the new facility coming up. We will expand and animation will be a focus area too. So far, we have been in gaming,” said its founder and managing director L Maruti Sanker.

According to an official, there is an increasing usage of visual effects in the film industry here. India’s exports in animation and gaming are about $1 billion and $ 500 million respectively. In Andhra Pradesh, the total output of the sector is estimated at Rs 200 crore and is expected to cross Rs 500 crore in next three years.

Andhra Pradesh has been home for silver screen movies like Life of Pi, Arundhati, Magadheera, Eega and others. These have brought a visible change in the industry, the official said.

The Government had recently announced a Gaming, Animation, Media and Entertainment (GAME) Policy to tap the employment and business opportunities in the segment.

krishnamohan@mydigitalfc.com

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