AMW Motors eyeing newer markets overseas

Tags: News
As part of strengthening its global foothold, commercial vehicles maker AMW Motors is exploring newer markets such as South East Asia and East Africa, according to a top company official.

"We export to SAARC nations like Nepal, Bhutan, Sri Lanka, Myanmar and Bangladesh and have started exploring markets in South East Asia, specifically Indonesia," AMW Motors President A Ramasubramanian said.

AMW has also undertaken product promotion campaigns in Tanzania and has received the first orders from Kenya and other markets in East Africa.

"We have also commenced initial product demonstrations and got first orders in Tanzania, Kenya and other markets in East Africa", he told PTI.

Asked if the company would enter the bus segment, he did not rule out entering the passenger segment but indicated it would happen at a later stage.

"Not at present, but as we grow our business, we may consider entry into the passenger segment", he said.

The Mumbai-based commercial vehicle maker currently retails tippers, heavy duty trucks, long haul tractors and special trucks across various tonnages.

"AMW's growth is closely linked to infrastructure and core sector development and as you are aware the economy is going through some of its worst crises in a long time", he added.

As far as AMW is concerned, "we will continue to identify niche areas in our chosen segments and customise product offerings to suit specific needs", he said.

On sales target for the current year, he said it is expected to remain along "similar lines" as last year.

"In the calendar year 2013, we ended with 5,000 vehicles and look at similar volumes for 2014. We definitely see the market going up by end-2014", he added.

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