Audi, India’s third luxury car maker by sales, replaces its best-selling sports utility vehicle or SUV Q5, but does the more sophisticated all-new second generation Q5 make it a more compelling option than the Mercedes-Benz GLC, Land Rover Discovery Sport, BMW X3 as well as the newly launched Vol
Wagh Bakri, the 3rd largest packaged tea company in India from the stable of Gujrat Tea Processors & Packers Ltd, is now gearing up to tap the rural Indian market aggressively with one of its sub-brand ‘Mili’.
Top brand trends world over and in India saw a few patterns that will continue to be at play in 2018 as well. A quick note on a few key trends as we see it emerge and take center stage from the lens of licensing:
It’s cementing a stronger bond with the consumers directly.
The luxury car makers from German Audi, Mercedes-Benz, BMW, Tata Motors-owned British iconic sports car maker Jaguar Land Rover, to Japanese Lexus, and Swedish Volvo are all set to introduce brand new exciting cars during 2018 to woo buyers and set the sales charts on fire.
Few winter-time pleasures are more basic (in a good way) than a cup of hot cocoa — although if you’re sipping on something that started as a powder, you are missing out.
Heritage Foods (HFL) with annual turnover of Rs 2642.89 crore is foraying into north India. It aims to ride its recent all-equity acquisition of Reliance Retail dairy products and hopes organic growth to reach Rs 6000 cr revenue by 2022.
It’s an ‘action-packed’ moment at Discovery Communications in India that recently announced its plans to disrupt the digital space with the launch of bespoke direct-to-consumer, social and mobile-first channels in early 2018.
Wildcraft, the India-born transnational outdoor & adventure active lifestyle goods company, is looking at having 200 retail outlets next fiscal and 300 stores by 2021.
Superbike launches were the flavour of the season at the recent 14th edition of the annual Royal Enfield Rider Mania and the 5th edition of the India Bike Week maga event held in picturesque Vagatore beach front in golden Goa.
Around the world, people obsess about this seemingly simple dish. But nowhere is it taken more seriously than in and around Tokyo, the ramen epicenter of the universe.
The new Land Rover Discovery Sport TD4 combines design excellence, engineering, and exceptional versatility to create a premium sports utility vehicle that fits multiple roles.
Bajoria Appliances Pvt Ltd, a leading player in the kitchen appliances space under the ‘Kutchina’ brand, has drawn up an aggressive plan to tap the fast growing Saarc markets with its range of products. As starter, Kutchina has already forayed into Bhutanese market.
Where there are a plenty of players amid cut-throat competition to stay ahead of one another, it is the service that matters.
Have you come across any value statement of organisations that does not say employees are their most valuable assets? Whether it is lip service or otherwise it is the absolute truth if they want to achieve their strategic objectives.