EMC, an information infrastructure and solutions company, on Wednesday announced its five pronged India “Go-to-market” strategy, with an aim to consolidate its position in the Indian market over the next three years. The company plans to make relevant products specially targeted at small and medium businesses and plans to increase its market share from $ 284 million to $1.1 billion by 2011.

The company currently has channel partners in 30 cities and aims to increase the number to 40 by the end of 2009. It also plans to double its partner base from a current 100 partners to 200 partners, aiming at the commercial market.

EMC started out first in 2000 in Bangalore. It started investing in India in 2003, majority of it going into building the infrastructure at its Bangalore R & D centre. EMC which is currently a 2000 employee company in India, also plans to hire more people.

Alok Ohrie, president of EMC India and SAARC region, said that he would expect growth essentially to come from storage, backup, archiving solutions and content management. The main concentration will be on sectors of telecom, government and SMB’s.