Watching a film in digital format ensures an experience that looks and sounds exactly the way the filmmaker intended it to be. An additional 3-Dimensional format renders a realistic touch to the digital experience and is said to be the future of filmmaking and exhibition.
At least a dozen Hollywood animation movies, including the sequels to Shrek and Toy Story and Master Mind, are planned to be released in the next few months. Chennai-based Satyam Cinemas has geared up to the “3D revolution in film viewing” and introduced digital 3D exhibition for the first time in India, on Tuesday.
Satyam uses Real Images’ Qube XP-D digital server, the only systems available from India, which are capable of playing 3D content, complying with Hollywood-Studio-approved specifications. With digital cameras and projection making 3D production and exhibition much more practical, it won’t be long before stereoscopic 3D becomes the mainstay of the cinema exhibition industry,” said Jayendra Panchapakesan, director of Chennai-based Real Images.
3D movies in RDX are powered by Korean Master Image’s Display Technology, said Tan Ngaronga, chief operating officer of Satyam. The company has invested about Rs 40 lakh for the projector, about Rs 6 lakh for the Qube server, Rs 15 lakh for the display technology from Master Image and Rs 6 lakh for the screen. Satyam has screened “Journey to the Centre of the Earth” in 3D format in RDX (Real Digital Experience). Insight Media is the distributor of the film for South India.