Himalayan brings in premium range flavoured water

Himalayan, Natural mineral water brand marketed by NourishCo Beverages announced its new product Himalayan Orchard Pure on Tuesday, a non-carbonated, natural mineral water with 100 per cent natural flavors that contain no preservatives, and are available in three different flavours – Apple, Peach and strawberry.

Speaking about this association, Designer Masaba Gupta said, “This collaboration with Himalayan Orchard Pure is very exciting for me. When you believe in something it naturally reflects in your work. Himalayan Orchard Pure is my inspiration for my upcoming collection at Lakmé Fashion Week Winter Festive 2017. I’m looking forward to an exciting, fruity and colourful range coming up.”

Speaking about the product, Kuttiah K S, VP & Head of Marketing, NourishCo Beverages said, “Flavoured and enhanced waters are fast emerging as popular and healthy alternatives in the beverages market globally and in India as well. Himalayan, India’s first natural mineral water, created the category and we are confident that Himalayan Orchard Pure will do the same by providing discerning consumers with 100 per cent natural flavors added to the same fine Himalayan natural mineral water. Our association with Masaba is in line with our objective of telling this story to consumers through a medium that reflects the brand’s imagery as well as its natural and fruity delight. We are eagerly waiting to see her views.”

Himalayan has partnered with designer Masaba Gupta. As a part of this collaboration, Masaba will be creating an exclusive collection for the upcoming Winter Festive edition of Lakmé Fashion Week inspired by the unique qualities of water and its natural and flavorful freshness.

In terms of branding and promotion, Kuttiah believes, that this product is focusing on fairly niche audience because Himalayan is a slightly premium brand. “If you look at the taste profile and natural addition which is going into the product will appeal to certain set of people, so I think, promotion and the communication of the brand is also important and hence it became one of the major reasons that we have chosen Masaba. We believe that she is the ideal carrier of the message for the brand.”