Honda Motorcycle and Scooter India, country's second biggest two-wheeler maker by sales, on Wednesday rolled out the affordable new Honda Cliq scooter in Maharashtra, India’s biggest scooter market, to penetrate the semi-urban and rural markets in the country.
With a price tag of Rs 43,076 at Pune showroom, the 110 cc Cliq is a rugged automatic scooter developed to maximise utility with additional value of comfort and convenience for utilitarian customers. The Cliq gets special block pattern tubeless tyres with deep grooves that provide extra grip and better control over patchy roads in all weather conditions.
The new scooter will be available in four colour options. Manufactured at its Tapukara factory in Rajasthan, the scooter was first launched in Rajasthan on June 20. Starting with Maharashtra, the company now plans to launch the model in a phased manner across the country before the festive season starting in September. Honda has an impressive 46 per cent market share in Maharashtra.
At present, nearly 45 per cent of all two-wheelers sold in Maharashtra are scooters, which is much more higher than all India average of 33 per cent in the first quarter of fiscal 2017-18.
“Maharashtra is India’s biggest scooter market, beyond the urban demand centres. We are taking scooterisation beyond the metros,” Yadvinder Singh Guleria, senior vice president, sales and marketing at Honda Motorcycle and Scooter India told Financial Chronicle. The overall design looks more rugged on the Honda Cliq with a distinctive off-road friendly feel. The scooter weighs is a light 102 kg, which makes 8 kg ligther than the Honda Activa and same as the Honda Navi.
According to company officials it gets a spacious footboard, large under-seat storage with 14 litres of space and optional rear carrier that enhance its load carrying capacity.
“We have seen a new trend of plumbers and electricians buying this scooter as it helps them to pack and carry their tools nicely to work,” Guleria said, adding that the demand for scooters in the semi-urban and rural markets where motorcycles ruled the roost were picking up.
“In Maharashtra, over 40 per cent contribution to two-wheeler sales comes from scooters. As an early adopter of scooterisation, there is an increased demand and varied customer needs emerging in the state and scooter segment is now ripe for sub segmentation,” he pointed out.
While Honda continues to lead the scooterisation of the nation, the company is betting big on new Cliq to take scooterization deeper into the hinterlands.
“Cliq is developed for the up-country customers with a progressive mindset, and is a true disruptor in 100-110cc segment,” Guleria pointed out. In fact, Cliq challenges the traditional preferences with its perfect blend of practicality, versatility and value for money, he claimed.
Significantly, Honda with its unparalleled economies of scale in scooters has broken the price gap between automatic transmission and mass motorcycles. “We are confident that Cliq scooter will be the next revolution in daily commute,” Guleria boasted.