You might soon get an opportunity to know more about the workings of mutual

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funds as the Association of Mutual Funds in India (Amfi) is coming up with detailed plans to generate investor awareness about the industry. In a communication, Amfi has asked the fund houses to organise at least 200 investor awareness programmes every month with each fund house conducting at least five such programmes.

The Amfi standing committee on Investor Awareness Programme has suggested AMCs to have a uniform structure for the programmes. One such programme will have to conducted in one metro – Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad, while two such programmes will have to held in each state capital an other cities.

A P Kurian, chairman of Amfi, said, “The entire exercise will be under the Amfi banner. This would be an intensive, pan-India effort. The drive will be aimed at attracting new investors into MFs,” Kurian had said.

Sudipto Roy, business head, Principal PNB MF, said it is a much-needed initiative. “Although the AMCs will have to bear the cost of the programmes, they are a must to increase penetration of mutual funds,” he added.