With the recent launch of its first flagship store in Delhi’s Defence Colony, Ambrus Jewels debuted in precious jewellery business emphasising the need to amalgamate tradition with trend.
Commenting on the launch, founder Arpit Goyal said, “I have always emphasised on giving importance to Indian culture and heritage as reflected in the jewellery pieces. An eye for art, I appreciate the Indian history in architecture with the use of colours. I believe in appreciating the indigenous craftsmanship and promoting the fine jewellery craftsman.”
He added, “We are ready to present the perfect amalgamation of tradition and trend for modish and fashionable women. We have jewelleries for every event either big or small, and of different designs from bridal heavy diamond jewellery to cocktail diamond jewellery to gold jewellery to corporate, contemporary and everyday wear. So, we are all set with our new offerings and collections.”
The event was graced by actress Nimrat Kaur, who stole the show in an electric blue Raw Mango sari.
The Gems and Jewellery business is the fastest growing sector in India, which plays a significant role in country's economic growth. The sector's contribution in GDP stands at around 7 per cent, interestingly, India exports 75 per cent of the world's polished diamonds.