Video conferencing becomes a habit in boardrooms

With businesses realising the need for staying connected with their ecosystem, the momentum for video conferencing and telepresence market is witnessing a significant pick up, with companies offering a range of plug and play devices and network services.

According to a study Frost & Sullivan, the global market for video conferencing endpoints and infrastructure was worth more than $1.6 billion in 2008, and India contributes approximately 2 per cent to that total, that is approximately $35.8 million.

Srinivasan S, founder and director of VIVA Communications, which focuses on converged IP communication solutions, said, “At present, India is in the first phase, where businesses use conferencing to communicate within themselves.”

“There are still two more phases to be addressed to achieve real convergence in communication. The next phase will be seamless communication with the third party and the third phase will be seamless interoperability with fixed and mobile converged endpoints,” he added.

Cisco believes the collaboration market is a $34 billion dollar opportunity, where voice is the largest application. It believes video will become the core of the collaboration market, but will require substantial innovation and investment to drive the market transition.

According to Minhai Zia, national sales manager, Cisco India & SAARC, the market in India is moving from vanilla video conferencing services to high end video collaboration solutions.

But there still are challenges that impede industry growth such as lack of standardised network system for setting up VC/IP communication facilities, low awareness on the benefits of conferencing solutions, cost and bandwidth issues. “In India, bandwidth is still not universally available and performance gaps in services are often glaring. Another factor is that higher bandwidth in India is available only on Wireline, that only the metros can boast of,” Zia said.

Craig Malloy, CEO of LifeSize Communications, said, “Going by our experience, we witnessed twice as much as bandwidth speed at half price, compared with last year.”

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