IT major IBM today said it has bagged a Rs 380-crore deal from cable

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and broadband player Digicable.

As a part of the 10-year agreement, the US-based IT giant will support the integration of Digicable's digital media content delivery and value added services application with core businesses technologies and processes.

IBM would also provide IT infrastructure services network, support application maintenances services and security services.

"IBM will help Digicable capitalise on market opportunities, efficiencies and drive additional revenue by facilitating accelerated launch of value-added services," company's India and South Asia Director (Solutions) K S Raghunandan said.

This is one of the major deals signed by media and entertainment company in India. IBM already has made inroad in media and entertainment segment with deals with Star TV, Sun TV and Tata Sky.