IBM is on a winning roll in the domestic market. It has won a

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10-year strategic outsourcing deal from Indian cable and broadband distribution firm Digicable worth Rs 380 crore.

As part of the deal, IBM will support the integration of Digicable’s digital media content delivery and value added services applications with its core business technologies and processes. The deal will see alignment of key strategic business and IT objectives to ensure greater leverage of technology investments for the exponential growth planned by Digicable.KS Raghunandan, director – solutions, IBM India and South Asia said, “We will help Digicable capitalize on market opportunities efficiently.”

Jagjit Singh Kohli, managing director of Digicable said, "The business landscape is changing continuously, competition is getting intense and customer demands are increasing exponentially. It is hence imperative to differentiate ourselves by constantly evolving new and exciting service offerings to attract and retain customers, ably supported by a partner who understands our business and provides significant value-add.”