BPO firm Genpact on Wednesday said it has acquired a US-based company, Symphony Marketing Solutions

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(SMS), which is a leading provider of analytics and data management services in the retail, pharmaceutical and consumer packaged goods industries. However, the company did not disclose the amount for the deal.

A Genpact statement said SMS has more than 1,200 employees in India (in Bangalore) and the US. Simultaneously with the closing of the SMS acquisition, Information Resources (IRI), a provider of enterprise market information solutions and services and a strategic client of SMS, has executed an eight-year contract under which SMS will provide end-to-end data management and analytics services to IRI.

“This acquisition allows both companies significantly enhance the value we bring to our clients. This will not only allow us to offer a broader range of services, but will also enhance our smart enterprise processes (SEPSM) in these verticals,” president and CEO, Genpact, Pramod Bhasin said.

He said, customer transactions are generating billions of data points a year, but the skills required to manage, integrate, and analyse the data are beyond the core competencies of many companies.

“Genpact has developed modular analytics processes that can be easily embedded in a client’s information management systems to convert this data into insights. Combined with our scientific SEPSM, Genpact uses these insights to help companies increase sales, reduce costs and improve business effectiveness,” Bhasin added.