Despite being the global leader in enterprise networking solutions, Cisco Systems has not been

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able to replicate the success in the consumer segment. Though the division was started over seven years ago, most consumers are not even aware that the company also sells products for the home segment.

It is now marshalling its resources in India to popularise wireless network equipment for home users, said Craig Gledhill, vice-president of APAC, consumer products, Cisco Systems. Cisco sells set-top boxes (through cable service providers), wireless routers, gateways, modems and video recording devices called the flip camcorders.

The company has commissioned a comprehensive study to find out why adoption of wireless technologies is minimal despite the demand in India, he added. The survey covers all consumer segments studying their network requirements at home.

“The study will give us an idea as to what went wrong in our strategy. The adoption is still very low in India. Our plan for the next one year would be educate consumers on how wireless technologies will help them and we will also create awareness about the Cisco brand,” Gledhill said.

According to Suresh Balasubramanian, national sales director, consumer business group, Cisco, the company is mostly perceived as a pure-play enterprise vendor. The focus for the next one-year would be on strengthening the ground, make the products available across tier II and III towns, he added.