IT company Adobe Systems today said it has appointed Kulmeet Bawa as Director Enterprise Business (India and South Asia) as part of its strategy to capitalise on the burgeoning opportunity for Digital Media and Digital Marketing solutions in the country.

In a statement, Adobe MD (South Asia) Umang Bedi said, "We are gearing our structure towards bringing the right mix of our Digital Media and Digital Marketing solutions to clients with a deep understanding of the unique challenges and opportunities of businesses in these sectors.

"We are delighted to have a leader like Kulmeet join Adobe to bring his expertise to our customers in the enterprise segment."

Prior to joining Adobe, Bawa served Microsoft India as Director of Government and Healthcare business. He has over 20 years of experience in management roles at firms like Sun Microsystems and the Armoured Corps of the Indian Army.

The Enterprise team, led by Bawa, will focus on seven vertical sectors -- BFSI, Media and Entertainment, Telecom, Manufacturing, IT/ITES, Retail and Government.

Adobe has also outlined its 2012 growth strategy for India, which includes a revamped go-to-market approach, sharper focus on key verticals and geographical expansion to service growing markets.

"We see two distinct phenomena driving our growth in 2012 and beyond. One is the rise of India’s creative economy and two, the evolution of Indian enterprises to become true Digital Enterprises," Bedi said.

For both these phenomena, Adobe is uniquely positioned to help its clients not only create compelling digital content and experiences, but also manage and monetise those content and experiences, he added.

Adobe has also announced geographical expansion by appointing regional territory managers in cities including Hyderabad, Chandigarh and Ahmedabad.

The company is revamping its current channel partner programme and will be rolling out its third generation programme called Adobe Partner Connection (APC) in the month of March.

The new programme is expected to help Adobe and its channel partners increase the reach of its products across the country.